My name is Jason Lawrence Hachkowski, and I am a compulsive type. Not by diagnosis, but rather by design. I am a marketer who's consumed by delivering results in the world of online advertising, and have been doing so since 2003. I started working in digital even before I could be hired for it. All this at a time when companies were not looking for any of the skills that I could bring to the table.
I have been in the digital marketing (advertising / seo / sem / etc) business long enough to have witnessed several internet trends. I've witnessed the birth of the internet (my kids now learn about this in history class), the rise of social media, the fall of yahoo.com and myspace. I've been actively involved in online advertising as its grown into a data-driven, algorithmic bidding ecosystem. This is my personal space where I give away information on digital marketing, and generally ramble on.
But I am going to back it up a bit, it started with graduating high school, and not being ready for adult life. I messed around, wasted my first year of University, and dropped out. So I spent the next year living in Banff, AB cleaning hotel rooms and snowboarding. When I decided to return to academics I chose to purse a Bachelors Degree in Economics. Regularly, I was asked by my friends, "Why Economics?"