Jason L Hachkowski

Digital Advertising Specialist

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How To Calculate eCPA

Much like CPA, eCPA is measuring the effective cost per action, or effective cost per acquisition.…
  • Digital Advertising

How To Calculate eCPM

When we speak about eCPM, we are talking about "effective CPM or effective cost per millle".…
  • Digital Advertising

How To Calculate ROI

ROI is commonly referred to as return on investment. In its simplest of terms, ROI is…
  • Digital Advertising
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