What I Do

I am a proven digital media, and advertising strategy expert with a long track record of success. My experience spans Fortune 500 online travel companies, private equity, mortgage lead generation, expert witness at U.S. federal court, expert witness in arbitration, post-secondary marketing, online pharmacy marketing, luxury villas, daily deals, & D2C marketing. I am proficient in omni-channel paid advertising, analytics, measurement, tagging, and demand generation, among other areas. Having managed media budgets of up to $1 million dollars per week, I have a strong track record of delivering ROI on large budgets campaigns. This proficiency in developing and executing successful campaigns has consistently led to business growth for the companies that I have worked with.

In the ever-evolving landscape of digital marketing, effective advertising is not just an option; it's an imperative for businesses aiming to stay ahead of the curve. As a digital marketing expert, I've had the privilege of leading digital advertising operations and shaping strategies across key strategic clients and digital media practices

Leading Digital Advertising Operations

At the core of my role in the digital marketing space is the task of leading digital advertising operations. This encompasses a wide range of activities, including ad tech implementation, media strategy formulation, campaign management, and key account management. It is about orchestrating the entire advertising process, from concept to execution, and ensuring that every facet aligns seamlessly to achieve desired outcomes.

Media Strategy

Media strategy is the compass that guides digital advertising efforts. It involves meticulous planning and decision-making concerning the choice of platforms, content, and timing. To excel in this domain, it's essential to have a profound understanding of the target audience, market trends, and the competitive landscape. Effective media strategy goes beyond the immediate goal of campaign success; it is about building lasting brand value.


Analytics is the backbone of modern digital advertising. It empowers professionals to measure, evaluate, and refine their strategies. With data-driven insights, one can understand what works and what doesn't, enabling continuous optimization. My experience in analytics has been pivotal in shaping campaigns that don't just meet but exceed expectations.

Complex Data Partnerships

Data partnerships are an often-underestimated asset in the realm of digital advertising. In my role, I've forged strategic relationships with data vendors to tap into valuable insights. Such partnerships allow us to refine our targeting, improve ROI, and create more personalized, engaging ad experiences.

Technology Stack Management

Selecting and managing the technology stack for digital media channels is a critical responsibility. This entails choosing the right tools for various channels, be it search, social, or programmatic. The goal is to create a cohesive and efficient ecosystem that not only enhances campaign performance but also aligns with overarching business performance goals.

Ad Serving Platforms and Data Management

In my journey as a digital marketing expert, I've delved deep into the world of ad serving platforms, DMPs (Data Management Platforms), and DSPs (Demand-Side Platforms). These tools are the nuts and bolts of digital advertising, and a comprehensive understanding of them is paramount. Ad exchanges facilitate real-time transactions, ensuring ads reach the right audience at the right time. My role involves managing and optimizing these platforms for the best results.

In the complex and ever-evolving realm of digital marketing, expertise in advertising operations, media strategy, analytics, data partnerships, and technology stack management is the key to success. Leading digital advertising operations across strategic clients and digital media practices is a multifaceted role, demanding a deep knowledge of the field's intricacies. It is the bridge between commercial success and the execution of campaigns, making it a pivotal role in today's digital marketing landscape. The ability to harness the power of data and technology is paramount, as it ensures campaigns are not just launched but are finely tuned for maximum impact and aligned with overarching business performance outcomes.

 Connect with me over at my Digital Marketing Agency